Seven Seas Fruit

Introduction

With vast stretches of untamed wilderness and some of the country’s premier wildlife reserves, South Africa is the soil from which Seven Seas, an innovative and cutting-edge produce distributor, first arose.

Founded in 2001, Seven Seas soon established an enviable reputation as a company with a fresh, energetic and individualized approach to production and marketing. This potential was quickly recognized by Tom Lange Co, a well-established, USA-based produce distributor.  With the subsequent purchase of the South African company by Tom Lange Co., Seven Seas became a wholly-owned subsidiary of a corporation with almost 50 years experience in the American fresh produce industry.

From these beginnings, Seven Seas has gone on to build a company which is global in outlook, which focuses strongly on a one-to-one approach with clients, producers and suppliers. This uniquely personal element is also seen in the company’s infrastructure. Seven Seas has put together a close-knit team of committed, experienced and hard-working employees, many of whom were drawn directly from the international fresh produce community. All are experts in their fields, and bring both enthusiasm and a rich core of knowledge to the marketing, procurement, logistics, financial and administrative aspects of the business.

These innovations thus set the company firmly on the road to rapid growth and today Seven Seas is a truly global enterprise with offices in Rotterdam (The Netherlands), St. Petersburg (Russia), Cape Town (South Africa) , Montivideo (Uruguay) and New Jersey ( U.S.A ) .

Seven Seas Fair Fruit Philosophy

Seven Seas is committed to the distribution of the best quality fresh produce via worldwide markets, thus increasing the global potential for health.

Seven Seas keeps its products affordable to the consumer by developing cost-effective distribution strategies which still afford suppliers a reasonable return.

Seven Seas believes in personal, long-term relationships with suppliers and customers.

Seven Seas believes in fairness to producers and supports producers who maintains a similar philosophy towards labour and nature.

Seven Seas treats its employees with fairness, justice and equality, and helps them to develop and excel in their fields of expertise and in their personal lives.

Markets

With a solid customer base in 27 countries across the globe, Seven Seas has access to major buyers of produce throughout the world. This assures growers and suppliers that their produce is consistently marketed through the best possible channels. International markets which Seven Seas covers include: USA; Canada; United Kingdom; North, East and South Europe; Scandinavia; Russia; Middle East; South East Asia; China; Korea; Japan. Depending on the specific market dynamics, Seven Seas supplies both supermarkets and wholesale traders in these markets.

Products

Seven Seas believes it important that each customer receive the appropriate quality level of produce for its particular market. Correct quality selection is an important element of the business and the global network of offices assists in managing this step in the process. 

Citrus

Seven Seas offers its customers a full basket of citrus fruit including soft citrus, lemons, grapefruit, navels and Valencias.

Deciduous

Seven Seas delivers the latest varieties of apples, pears and grapes. With up-to-date harvesting and storage technologies, the supply of deciduous fruit can be optimized to ensure a year-round supply to customers all over the world.

Subtropical

Avocados, mangoes, bananas and litchis are produced in South Africa and supplied to the international and domestic markets, including local supermarket groups and independent stores. The development of a supply chain built on quality control and timeous delivery is a major focus in this regard.